Understanding ‘Woke’ Corporate America

How is that we’re now living in a world where Coca-Cola is telling us to “Be less white” and Disney fires one of their most popular stars, Gina Carano, for making some statements they deemed were not politically correct? How did our major corporations become so radically political rather than traditionally focusing on their business? None of this makes any sense, unless you’ve been paying attention, and there are people who’ve been doing just that. Joshua Philipp had an interesting interview with Stephen Soukup, author of “The Dictatorship of Woke Capital: How Political Correctness Captured Big Business.” This post is part of my ongoing look at the growing threat of neo-Marxist socialism infecting our country.

My purpose is to expose this evil ideology for what it is so that the uninformed can wake up to what’s been happening to our country and culture.

11 Have nothing to do with the fruitless deeds of darkness, but rather expose them. (Eph.5:11 NIV)

“Woke Capitalism” is a term being used to describe how major corporations are mixing radical leftist ideology with business. This looks like mandatory Critical Race Theory training for its employees, and the corporations themselves donating millions of dollars to neo-Marxist activist organizations like Black Lives Matter, and canceling or boycotting any company that doesn’t embrace these values.

The question is, how did we get here?

Soukup gives an eye-opening history of how the radical left have been systematically taking over every instution in Western civilization. This is from the book’s description:

“For the better part of a century, the Left has been waging a slow, methodical battle for control of the institutions of Western Civilization. During most of that time, “business” – and American Big Business, in particular – remained the last redoubt for those who believed in free people, free markets, and the criticality of private property. Over the past two decades, however, that has changed, and the Left has taken its long march to the last remaining non-leftist institution.”

There’s been a lot of talk in the church about the Seven Mountains of Cultural Influence, a vision that started with Bill Bright of Campus Crusades and Loren Cunningham of YWAM in 1975. But, while the church talked about it, the radical left actually took these “mountains” over. The Business & Economics mountain was just the last one to fall to this evil ideology.

Consider this cultural influence in America right now. You have the Mainstream Media, Universities, Hollywood, major corporations and Big Tech, all working together to advance their “Woke” agenda. Facebook, Twitter, Apple, Amazon, Disney, and others, promoting their so-called “social justice” narrative, canceling all dissenting voices, even the POTUS, now weilding their considerable cultural influence to sway elections and shape public opinion.

If that sounds like a totalitarian dictatorship, you’re not too far off.

As I said in “Expose the False Narrative with Truth,” Vladimir Lenin used these same kinds of tactics to shape Russian opinion in his favor.

Soukup gives a brief but fascinating century-long history of how the left infiltrated all American institutions, eventually getting into the business sector.

“It started in earnest the late 19th century with the founding of Johns Hopkins University in Baltimore…. It is a story of two very powerful philosophical streams that began in different parts of the world but yet met in the United States in the late 1960s that focused on taking over the institutions of the West, primarily the cultural institutions—education, religion, entertainment, etc., and then eventually worked their way around to American Business.”

Another factor is basic corporate greed, which has led to the Chinese Communist Party (CCP) dominating business and finance. Because China is such a huge potential market, and the CCP offers companies the availablity of what amounts to unlimited slave labor, big corporations have become intricately involved with the CCP. Big businesses like Apple have to follow the directives of the CCP, because if they violate them they risk their business interests in China.

“But the fact of the matter is, Apple has built its entire empire, over the last 20 years, with a deep involvement with the People’s Republic of China (PRC), with a powerful connection to the Chinese Communist Party, and is unable to distinguish itself in many ways, from the policies and beliefs of the CCP. So Apple is not merely an American media company who opposes conservative views. Apple is very heavily invested in the PRC, and the PRC is very heavily invested in Apple.”

On the pure greed front, you can watch an expose here by Saagar Enjeti (The Hill) where a Chinese professor (Di DongSheng), with close ties to CCP, bragged how they have Wall Street in their back pocket by giving them key market access in China in exchange for putting political pressure to bear against Trump in the 2020 elections.

The average American investor is probably unaware their mutual fund may be investing in Chinese firms linked to the genocide of Uyghur Muslims in Xinjiang. (Article)

Soukup gives examples where the CCP’s dominance also has a stranglehold on the film industry. For instance, Disney and Hollywood companies cannot show the CCP in a negative light (or show the U.S. in a positive light), and other pro-CCP political requirements, if they want access to the Chinese market.

You can watch the whole interview here. It’s quite fascinating (and alarming).

According to Soukup in a video interview here, there is a glimmer of hope right now. When asked if boycotts would work in pushing back against corporate wokeness, here’s what Soukup said:

“At this point right now, American corporations are very susceptible to external pressure. So, yes, boycotts would work, in large part because corporate management is very unsure of itself right now, and is very scared of what happens if it does resist the efforts of external actors.”

Of course, for this hope to be realized freedom-loving Americans would need to wake up and do whatever they can before it’s too late.

About Mel Wild

God's favorite (and so are you), a son and a father, happily married to the same beautiful woman for 40 years. We have three incredible adult children. My passion is pursuing the Father's heart in Christ and giving it away to others. My favorite pastime is being iconoclastic and trailblazing the depths of God's grace. I'm also senior pastor of Cornerstone Church in Wisconsin.
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9 Responses to Understanding ‘Woke’ Corporate America

  1. Citizen Tom says:

    Well done!

    I always have a criticism. Take it for what it is worth. When we adopt the Democrat’s language, we confuse ourselves. The expression I think we should use is “crony capitalism”, not “woke capitalism”. Woke capitalism contains the Democrat’s latest buzzword, but “crony capitalism better describes what is going on. What ties our elites together is cronyism. Government officials sell themselves to capitalists in return for graft, and capitalists sell themselves to government officials in return for “protection.” Critical Race Theory, Intersectionality, social justice and all that other nonsense is marketing designed to appeal to our baser instincts, greed, and pride. These people are after power and money.

    Instead of boycotts, I think we are better off supporting companies and institutions that support our values. The headache with boycotting Amazon, Google, Apple and some of these huge companies is the lack of alternatives. In the sectors they dominate, they are monopolies. When we make people feel guilty for buying a cell phone of any type, we cause them to lose heart. Cell phones have become necessities. However, we can support the institutions that support us and strengthen them. In time, and this could take awhile, we can replace the wayward companies with companies and institutions that support our values.

    In the cell phone market, for example, Americans can make it clear that they want cell phones that are made any place except China, but especially in the USA. That will eventually tempt a company to manufacture its product elsewhere. Google and Apple are rivals, and that rivalry still matters more than what China can offer them. When these companies build factories to sell their upgrades, the main thing they need is a trained work force. Since their engineers are still in the USA, we can get them to build here if at the same time we are winning the battle to win back other critical cultural institutions.

    • Mel Wild says:

      Good point, Tom. It really is overall cronyism. I’m using the buzzword because that’s what people understand, and it’s specifically targeted at an aspect of what’s currently going on in corporate America (within cronyism). Everything with big corporations starts and ends with greed. They are in bed with China because of greed, now the CCP has control over them. Greed always eventually leads to bondage. Greed drove Wall Street to get in bed with the CCP, now our mutual funds are complicit in the human suffering going on because of the CCP.

      There was an interesting article today in The Epoch Times today: “CCP Adviser Outlined Detailed Plan to Defeat US, Including Manipulating Elections.” It’s not like they’re keeping it a secret how they’re manipulating us because of greed and ignorance.

      But boycotting works against big companies (the same way sanctions work against countries) because it hits their pocket book, which is ultimately all they understand. As Soukup said, they’re particularly vulnerable right now. Longterm solutions are as you said, and work on getting neo-marxist training like CRT, and getting the CCP’s tentacles out of our institutions. People have to wake up to the problem first.
      I couldn’t agree more with you that we have the intellectual capability to do it here. We’ve proven that where Trump was successful bringing industry back to the US.

      On a positive note, chip manufacturers from more friendly countries are moving plants to the US (China has a complete monopoly in chip market right now). There’s also the international “Clean Network” that was formed recently, where there are now dozens of countries around the world (including US, UK, and EU) working together to sanction countries like China and potentially not use their products, and this has bi-partisan support in Congress. They talk about this in the video I linked in the post. Here it is. It’s well worth watching.

  2. SLIMJIM says:

    Good look at the factors with woke capitalism and cancel culture

  3. Steve Sawyer says:

    love it love it love it *In Jesus’ precious name * *Steven Sawyer* stevesaw@gmail.com http://stevensawyer.wordpress.com/ *I will never leave you nor forsake you. Hebrews 13:5*

    On Fri, Mar 26, 2021 at 8:00 AM In My Father’s House wrote:

    > Mel Wild posted: “How is that we’re now living in a world where Coca-Cola > is telling us to “Be less white” and Disney fires one of their most popular > stars, Gina Carano, for making some statements they deemed were not > politically correct? How did our major corporations bec” >

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